I am a business generalist, passionate about planning business growth and improvement from interdisciplinary, multidimensional and holistic perspectives. My approach stems from my broad and diverse experience as well as commitment to scientific rigour.

My work background in such industries as: plastics, furniture, banking, digital marketing and advertising, paper, insurance, IT, publishing and retail, allows me to see an organisation as an element within a broader social, institutional and economic context, which is crucial for strategic thinking.

My background in such business functions as sales, marketing, advertising, supply chain, administration, business development, export, import, customer services and human resources have equipped me with valuable insight into internal organisational mechanics, interdependency of business units, know-how, implementation and execution.

Experience alone is not sufficient to address the complexity of today’s organisations. Having studied the ‘soft’ dimension of business at Abertay University (BSc Hons in Sociology), Silesia University (MSc in Sociology in Social Communication) and Robert Gordon University (Postgraduate Diploma in Human Resource Management), I continue my professional development through continued learning based on the adapted curricula of postgraduate programmes in Business Management, Marketing, Supply Chain & Procurement, and Business Strategy & Entrepreneurship, all of which constitute the ‘hard’ dimension of business.

Qualification & Courses

PgDip in Human Resource Management at the Robert Gordon University


MSc Sociology (Social communication)
at the University of Silesia


BSc (Hons) Sociology
at the University of Abertay


Business Model Innovation (MOOC)
by HEC Paris Business School


Organisational Design (MOOC)
by MacQuarie University


Bridging the Gap between Strategy Design & Delivery (MOOC)
by Brightline Initiative (PMI)


Sales Strategy (MOOC)
by Institute of Management Foundation


Effective Sales (MOOC)
by Institute of Management Foundation


Sales & Marketing Alignment (MOOC)
by Institute of Management Foundation


Business Strategy (MOOC)
by Polytechnic University of Milan

Influences & Interests
  •  Systems Thinking (Systems Theory)
  • Geopolitics
  • Marketing
  • Corporate and Business Strategy
  • Organisational Behaviour
  • Organisational Sociology
  • Human Resource Management
  • Social Sciences
Recommended Books
  • McGrath, Rita Gunther: The end of competitive advantage: how to keep your strategy moving as fast as your business
  • Gharajedaghi, Jamshid: Systems thinking: managing chaos and complexity: a platform for designing business architecture
  • Chereau Philippe, Pierre-Xavier Meschi: Strategic Consulting: Tools and methods for successful
    strategy missions
  • McDonald Malcolm, Hugh Wilson: Marketing Plans: How to Prepare Them, How to Profit From Them
  • Farnham David: Human Resource Management in Context: Insights, Strategy and Solutions
  • Gleick James: Chaos: The Amazing Science of the Unpredictable
  • Sorensen Hans Eibe: Business Development: A Market-Oriented Perspective
+44 0787 375 7280